By Dud Eddy
Instagram isn’t just a platform for selfies and cute dog videos; it’s where the ideal potential customers hang out and scroll. For a small business, it’s their digital storefront, but with way more potential customers scrolling past than they could ever fit in a physical store. So here are five innovative ways to grow your business on Instagram and make worthwhile connections.
BTS content
Businesses or brands are active on social media, and sharing the human side of doing business is loved by all. Many people feel a personal connection to the brands they follow if they see their CEOs or teams interacting on social media. Sharing behind-the-scenes content works the same way; it humanizes your business and makes people feel like they’re a part of your journey.
Show them what goes on, whether it’s the hustle of product creation, your team’s goofy moments, or the madness of prepping for an event. It makes everything feel more genuine and gives your brand a personality beyond just being a logo on a screen.
People love to see the faces, mess-ups, and little wins that make up your day; it’s like you’re letting them in on a fun little secret. Share short videos of what goes into crafting your products, make a quick time-lapse of your next setup session, or snap some photos of your team sharing a laugh. No one expects perfection; they want to see the real deal, which gets them hooked!
Share product highlights
A good highlight reel of your latest drops or must-have product is all needed to keep the conversation going on Instagram. There’s just something exciting about seeing the best bits, and with product highlights, your business gets to show off exactly why your stuff deserves a place in their lives.
Highlight your product’s most incredible features, benefits, or shiny new launch you’ve been working on, subtly emphasizing why it’s a must-have. You’re not just showing a product; you’re showing why it’s “the” product people didn’t know they needed. If you’ve got a lot of content, befriend carousel posts to give people a detailed peek, or if you want to grab attention, whip up a video reel.
People love seeing things in action, and hey, moving pictures = moving sales. In the world of Instagram, visuals are what sell, so use quality photos and videos and pair them with captions that spark interest or bring a smile. If you’re in a creative block, try small business social media post templates on PosterMyWall; it’ll give you that polished, branded vibe without the stress.
Employee-generated content (EGC)
Get your team in on the fun by encouraging them to share their experiences, those laugh-out-loud moments at work, or even what they love most about your company’s vibe, and then repost that gold on your official page. When your team shares their experiences, quirky moments, or takes on your company’s culture, it’s like letting your followers in on the secret sauce that makes your brand tick.
Have them post about their day-to-day, funny work moments or what they love about being part of the team, and then give it a second life by reposting it on your official page. Such a perspective provides your employee-employer relationship with a wholesome touch.
They can also create step-by-step guides that break things down quickly, boosting your credibility and helping your followers feel confident in their abilities. These quick videos are entertaining and super educational, so your followers will love them and feel more confident using your products/services, making great opportunities for EGC.
Leverage reviews
Social proof on Instagram is like a secret weapon for building trust; when potential customers see that others love your product, they’re likelier to try it. So, sharing customer reviews, testimonials, and happy customer photos helps show that your business is legit, not just another Instagram account.
Posting these glowing reviews is like letting your fans do the marketing for you. It’s not just about sharing a random comment; these reviews tell a story about how your product makes a real difference in someone’s life.
Plus, when new followers see that others are already sold on your product, they’ll start thinking it may suit their needs, too. Reviews can triumph over any obstacle when growing your business on Instagram, and a dedicated highlight can do wonders.
Interactive content
Using Instagram features like polls, quizzes, and questions is like throwing a virtual party where your followers can join the fun! These features aren’t just there for decoration; they’re perfect for sparking conversations, gathering opinions, and keeping your audience engaged. Want to know which product your followers are obsessed with? Pop a poll on your stories!
Let’s not overlook the “Swipe Up” link, your golden ticket to turning those fun interactions into real action. Promoting something new or sharing an exclusive deal boosts traffic and strengthens engagement. So get creative, ask some questions, toss out a few polls, and throw in a quiz to keep your followers on their toes.
With the help of these strategies, you’ll be well on your way to Instagram success in no time. Keep your inventory stocked because those orders will come rolling in. Remember that at the end of the day, your authenticity as a brand and your product’s quality all boil down to it, so ensure you offer transparency and good service. Good luck!
